Pay-per-click (PPC) services, often also referred to as performance media or search marketing, is any form of marketing where a payment is made to the publisher each time a user clicks on the ad, taking them through to another asset – such as a website – where engagement with your business can commence.

The role of a digital agency is to create, configure & continually monitor & improve your campaign. The time saved & the enhanced return on investment that we deliver typically far outweighs the agency management fees. We’re here to navigate the minefield of PPC management systems & ensure that every dollar you invest achieves it’s highest potential return.

There are many publishers to chose from. Which combination is best for you depends largely on where your audience is likely to be found and how they typically enter the process of buying your products or services. Are they pro-actively searching or can their interest be prompted?

Our web marketing expert is a handful of agencies in Australia granted Google Premier Partner status in recognition of their advanced capabilities. Their performance media managers have now twice been invited to attend the Google offices in San Francisco and each and every one of their AdWords consultants has passed Google AdWords Certification.

With Pay-Per-Click, you pay a fee every time someone clicks on your ad. The amount you pay is determined by the level of competition in your industry and how prominent you wish the listing to be.

AdWords appear above organic results in Google. Your ads appear when criteria are met such as the key phrases and location of the user at the time.

How well the campaign is managed impacts the return on investment. With intelligent setup & monitoring we ensure the qualified traffic whilst minimising your costs.